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Gerry Weinberg & Associates, Inc. | Southfield, Michigan

In our clients' own words

The success of our clients is what speaks volumes for us

When our clients are successful, we know that we've succeeded in our mission.

Since I have started the Sandler training program through Gerry Weinberg & Associates, my sales technique has become much better defined. This has led to more efficient sales and an extensive business network. I highly recommend the team at GWA!

Craig Mulica | Triterra

Gerry Weinberg & Associates does an outstanding job at teaching and coaching the Sandler Selling System!

Scott Morgan

Gerry Weinberg & Associates, Sandler - are consummate sales leaders and professionals. I work with Matt Stephens and all of the coaches are approachable and provide guidance. Matt is experienced and makes you feel as if you are his only client. He challenges me and provides support throughout the process. He responds to my calls, texts, and emails outside of our scheduled coaching sessions, providing technique and mindset adjustments that have yielded new contracts. Somehow I always knew I would work with Sandler; I am privileged to be receiving such high level coaching and be in the company of other successful business owners and sales professionals. Highly recommended!

Chanel F. DeGuzman

Life-changing! There is no other way to sum up my experience with the entire team at Gerry Weinberg and Associates. Gerry, change the way I sell, manage, mentor, parent and my relationship with my wife. Since 2004 I attended Sandler classes and I can't begin to tell you the value of the information that I have received. You would think the information would begin to get redundant however, with the changes Alana, Matt and Greg bring to the table each week it is far from redundant. A quick story that I believe sums up the way I feel. We were asked at 1 of the Sandler summits that I attended to think about and name your favorite teacher/ coach you had throughout the years. To think hard about that one person that had the most profound impact on your life. Naturally I went to my 4th grade teacher and then to my 8th grade football coach then I thought about my high school swimming coach but there was one clear mentor, teacher coach that stood head and shoulders above them all that was Gerry Weinberg. So let me close this review by saying, if you are a Salesperson, Sales Manager, VP, Pres., or Owner of the company looking to improve the bottom line there is no better way to do it then by having you and your team attending the Sandler training with what I believe is the best team in the business at Gerry Weinberg and Associates.

Paul Duran | VP of Sales | Shelving + Rack Systems Inc.

Our clients are partners, collaborators, and, in some cases, friends. I've had the immense pleasure of working with Greg Coyne for many years - he as my client and I as his. Greg's professionalism, knowledge, and caring deeply impact his clients, myself included. It's been an honor to be a small part of his enormous success!

Heather Doering, ACE Strategies

REACH Rehab + Chiropractic Performance Center

"Greg and Sandler Training helped me achieve milestones I once perceived as insurmountable. My communication skills have drastically improved to where I don’t know what I would do without them and how I got by previously. Greg has helped me spend my time where it matters most, not wasting it on tasks which make merely keep you busy. I’ve become much better at taking calculated risks and getting out of my comfort zone. As a result, my company grew by more than 60% my first full year with Greg and Sandler."

"Sandler is a long-term relationship. Sure, you can take the classes for one go-around and you have the information. However, it’s the difference between knowing everything you could know about flying an airplane and actual air time – you have to live it and work it every day. The Sandler community does an awesome job sharing, nurturing, and empowering. They are there for you every step of the way to hold you accountable for nothing less than your best, of course, as long as you make the commitment and put in the work."

RJ Burr

If you are looking to increase your sales this is a MUST program! I have worked many programs over the years and this one is the best of all of them combined. I warn you now it won't be cheap but it will make your sales 10 fold if you follow the program! The whole team is supportive and experts at the Sandler System. I highly recommend this training for all sales people and anyone who wants to get better at communicating with others.


Jerry Riggs

"Before Sandler Training, I believed that everyone was my customer and I would never take no as an answer.

Per Gerry Weinberg & Associates, I have been corrected and redirected. They teach "As a salesperson, I have rights too". Not only is "No an acceptable answer" to hear but I too have the right to say "No" and walk away from a "suspect customer". This leaves me with more time to pursue true "prospect customers", who are in need of, and want to pursue, our specialty, restoration services.

At Sandler, we are taught to accomplish this during an initial meeting with a client that we call an "Up Front Contract", which both the customer and the ambassador (myself) are in agreement as to the events that will follow.

I have learned that I cannot help everyone and I can't help to think these insightful concepts and discovery technics through asking important and valuable questions have assisted me in increasing my signing percentage from roughly 25% to nearly 90%. Through a thorough up front evaluation, where I analyze and discover the needs of my client and eliminate suspect customers, I am able to help more customers with my time, while supporting one of our pillar core values at Zolman Restoration where we "Pursue Excellence By Constantly Raising The Bar"."


Jerry Riggs

Thanks for hosting Caroline and I at last week's Sandler Summit Meeting. What a pleasure it was to discover how well respected the Weinberg Group is within the Sandler organization. After meeting several of your team members and talking to many of the client attendees, I'm very confident FCA is aligned with the best Sandler Sales Training team in the land.

Phillip Bockhorn Senior Manager Fiat Chrysler Automobiles

Samuel Hoff

Patti Engineering

Industry: Engineering

Samuel Hoff, Executive Vice President of Sales and Marketing for Patti Engineering, talks about how his company’s sales more than doubled after Sandler sales training. “In 2007, we were a bunch of really good engineers and really bad salespeople; now we’re the same good engineers but we’re a lot smarter about the sales process.” In 2007 the company did a little less than $3 million in business and spent $1.10 for every dollar it made. Last year it did $7.5 million in business and spent 88¢ for every dollar it made. “My personal income is seven times what it was in 2007,” says Hoff. “That’s living proof of the success of Sandler.”

"Matt is such a motivating individual and fantastic educator. I really enjoyed attending classes, he always brings high energy and an upbeat personality. "

Crystal Kennedy Great Recruiters

Paul Hillman


Industry: Technology Consulting

Paul Hillman, Partner at C/D/H talks about his experience with Sandler Training and how Gerry Weinberg & Associates has helped him personally as well as his company. "Sandler helped us in the very first year, really months after I started taking the fundamentals course and had other in our group I was seeing a much improved close rate. We were closing somewhere between 25% and 30% just by better questions and better qualifying. That went up to 35-40%."



"Our company sales system prior to Sandler was just like everyone else's, PREDICTABLE. With your help I have been able to reduce dramatically the number of projects we pursue and increase the number projects we accept to a level unprecedented in our industry."

Stanley Brish Executive Vice President BBC BRIVAR Construction Company

“Over the years we had participated in numerous sales training seminars that did not involve ongoing training, only to have the “afterglow” of the training very quickly fade as we would fall back on old habits. Realizing the benefits of reinforcement and peer feedback that we get at the Presidents Club and SSMP meetings since starting the training in 2002 has helped us to constantly fine tune and improve what we do.”

Michael J. Burskey
SRS Shelving + Rack Supply, Inc.

“It has been nearly four years since we first began our Quickstart program with you. Since then we have sent our entire sales staff through your program with some of us moving on to the President’s Club and now the SSMP program. You could say that the Sandler Selling System has become part of our “Culture” and has firmly become the way in which we do business.”

Edward Golda
Michigan Glass Coatings, Inc.

“My association with you and the program has helped my business immeasurably. I have benefited from increasing sales, improved time management and refined communication skills. You also gave me the tools to develop and implement my own referral and introduction network.”

Nate Goldberg
Equity Planning Group

"Although I can't put an exact dollar amount on it, I know your training has helped us successfully obtain more work and just as important reduce time spent on non-qualified leads."

Mark K. Kramer, PE President SME, Soil and Materials Engineers, Inc.

I'm the CEO/Visionary for Custom Built Design and Remodeling and I started working with Sandler in 2010. I was a diligent student and had a vision to build a sales team. I worked with Gerry Weinberg, truly a sales wizard, learning foundational sales basics and tools to hire and lead a successful Sales Team using a Cookbook of activities to track success. I now have an incredible 4 person sales team! In more recent years, my team and I have been working with Greg Coyne in both a public and private setting learning from Greg and each other. I am certain we would not be the team we are today without our Sandler experience.

Michael Flory

We currently work with Gerry Weinberg & Associates and could not be happier with our experience. The Sandler Sale process has changed the way we do business. The entire team at Gerry Weinberg & Associates is extremely professional. They also add a level of experience and approachability that make them a pleasure to do business with. We at SAMES KREMLIN North America are proud to be associated with Gerry Weinberg & Associates!

Kevin Higgins

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