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Gerry Weinberg & Associates, Inc. | Southfield, Michigan

Trade Show Setup

Tradeshows remind me of my days at the county fair, but now instead of carnival rides, carnival games and little kids running around. Now it is products and services lined up in rows, business people walking around like they are in middle school clicks.

I have been an exhibitor at tradeshows and walked tradeshows as an attendee. There are 2 major mistakes I see consistently. One is poor booth setup and the other is the salespersons' initial approach. Here are some do’s and don’ts on trade show etiquette to keep you from making the top 2 mistakes: