Email

Jay Schwedelson discusses the world of effective email marketing and importance of an impactful subject line for the power it holds on your emails.

Mike Montague interviews the Email Marketing Heroes, Rob, and Kennedy, on How to Succeed at Email Marketing. They are the founders of ResponseSuite for survey-based email marketing, hosts of the Email Marketing Show podcast, and course creators who help DIY marketers learn how to concur email marketing.

There are many things that work hand in hand. It seems business and email are one of those things. I did some research on this partnership, and I found that roughly 269 billion emails are sent out per day. Personally, I feel most of those emails come to my outlook email. Jokes aside for a second and let's look at the facts. There is so much noise when it comes to getting a hold of someone’s attention through email. It is like trying to find “where’s Waldo” times a million.

So how do we get seen? How do we stand out from the noise? How do we get people to interact with us?

Here are the common mistakes and how to change your behavior to eliminate wasted email time.

The Email Trap

Eileen, a brand-new sales hire, found herself struggling during her first week on the job. At her initial coaching session with Juan, her supervisor, she asked for some guidance on identifying promising lead sources. Instead of making suggestions about that, though, Juan decided to begin the process by asking a few basic questions.

“Just out of curiosity,” he said, “how many face-to-face meetings, phone appointments, or videoconferences are you aiming to set each week?” Here’s a little background: The recommended daily target for such discussions at Eileen’s company was twelve; the onboarding process urged new sales reps to use this as a guideline, and to work with their manager to set targets with which they were personally comfortable.

Bill, a veteran salesperson with a deep hesitation about approaching prospects online, had been trying to gain traction for months at a company called Acme Logistics. A competitor had won all of Acme’s business, but Bill felt certain that if he could secure a meeting with the company’s CEO, Mary Moore, he could make a powerful case for winning Acme as a client.

Email marketing is an inexpensive and effective way to get in touch with prospects if you take the proper steps in crafting them. The information you relay in your email and the way you share it has a direct impact on how well your email will perform with recipients. You don’t have to be a professional writer to get attention or to create a successful email campaign, but you should be concise and include compelling information. Most prospective buyers are bombarded with emails from a variety of businesses, on a daily basis. Incorporating the right details allow you to break through the clutter and helps ensure that you make a connection. 

According to Entrepreneur, we receive 193.3 billion emails every day. On average, that means each person's inbox is hit by about 120 emails a day – with some people receiving less and some receiving many more. Breaking through to your target audience when you're up against such odds can be tough. Even with all the inbox competition, email marketing can be quite lucrative when handled correctly.