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Gerry Weinberg & Associates, Inc. | Southfield, Michigan

The Sandler Selling System Methodology

Efficiency, Effectiveness and Accountability

3 Biggest Sales Mistakes booklet

Do you know how to avoid the three biggest sales mistakes you should never make?

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Sandler's training consistently results in salespeople who:

  • Efficiently identify and engage new prospects.


  • Remove prospect stalls and objections from the selling landscape.


  • Qualify stringently and close easily.


  • Eliminate eleventh-hour negotiations or demands for concessions.


  • Control the development process and keep it moving forward.


  • Avoid making presentations to people who can't make the required investment or a buying decision.


Core Principles of the Sandler Methodology


    Sandler trains salespeople to competently and effectively navigate the sales arena in the most effective and efficient manner, using tested, proven, and up-to-date strategies and skills.


    Sandler transforms salespeople’s attitudes (and corresponding beliefs, judgments, and actions) to more fully support the outcomes needed to achieve corporate, department, and personal goals.


    Sandler translates the new attitudes and skills into defined and measurable actions that bring about successful sustainable results.

The Sandler Rules

An Amazon and Wall Street Journal best seller, these 49 unforgettable rules are the basis of Sandler’s unique sales training, and are frank, sometimes fun, and always easy to put to use. Also available in Spanish.

The Sandler Success Principles

Another Amazon best-selling sales book, which encompasses the "Attitude" material that supports the behaviors and techniques in the Amazon and Wall Street Journal best seller, The Sandler Rules. This is the perfect companion book!

In Our Clients Own Words

Paul Hillman | C/D/H

Paul Hillman, Partner at C/D/H talks about his experience with Sandler Training and how Gerry Weinberg & Associates has helped him personally as well as his company. "Sandler helped us in the very first year, really months after I started taking the fundamentals course and had other in our group I was seeing a much improved close rate. We were closing somewhere between 25% and 30% just by better questions and better qualifying. That went up to 35-40%."