Linkedin

Summertime can be a difficult time for salespeople. Vacations, seasonal businesses, and other distractions can make it more challenging to get in touch with decision-makers. LinkedIn is a smart way to be more productive during these months. Of course, every great business deal requires a conversation. Using LinkedIn, you can make sure you have more of those conversations, have them with the right people, and have the best conversation possible.

The world of social media is often overwhelming and misunderstood for a lot of sales people. The biggest mistake I see is not maximizing the abilities within LinkedIn®. LinkedIn® should be used as a powerful branding, research and prospecting tool. In preparation for a recent LinkedIn® session, I put together a list of some of my favorite LinkedIn® Strategies to use for growing your business.

No matter your age or experience level, LinkedIn is the platform for social networking when it comes to business. Today, there are more than 300 million registered LinkedIn users with 100 million of those users residing in the United States. And while that statistic makes it seem like everyone is already on LinkedIn, that's not entirely true. More people are joining every day.