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Gerry Weinberg & Associates, Inc. | Southfield, Michigan

Organizations of all types often have “blind spots.” These are areas of business that get overlooked, and if they go unseen for too long, can result in a snowball effect of failures. These are 5 blind spots that are more common than you might think and are crucial to be aware of within your organization.

Blind Spot #1: Not Having a Hiring Process
No matter how often or not you hire new employees, having a process in place for this activity is essential for success. Why? Because we are only as good as the people that work for us. To ensure that you are hiring the best of the best for your company, you must be able to narrow down WHO exactly you are looking for, what the job profile really looks like, and what your interviewing process looks like from both your perspective as well as the candidates. Once you know these key elements in your hiring process, the next step is to make sure that EVERYONE knows the answers to these questions and can implement a process.

Blind Spot #2: Improperly Onboarding People
Once a decision to hire is made, the next potential blind spot that many organizations overlook is the onboarding process. Obviously, you want your employees to succeed, and most employees WANT to succeed. So many potentially successful employees end up not meeting expectations though, simply because they were not onboarded with a strong process. The new hire is left to figure things out on their own, while they are still trying to meet your expectations and do their job. The problem is, they don’t really know what they are doing and/or the best ways to do it. Therefore, having a systematic, strong process for onboarding is important.

Blind Spot #3: Failing to Tie Corporate Goals to Personal Goals
Setting goals gives direction. Knowing how to steer the ship (an employee and/or company) in that direction takes a bit more practice. The third blind spot that many organizations fail to recognize is that the individuals who are doing the work to achieve the organization’s bigger picture goals, also have their personal goals that drive them to continue working hard to achieve the company’s goals. Generally speaking, people will work harder for themselves and their families than they will for you as a corporation. Think about your company as being one set of railroad tracks, and you as an individual is another. If the two tracks never intersect, what is going to maintain that drive to succeed in the long run? If you don’t know what their personal goals are, how will you know what it takes to motivate them?

Blind Spot #4: Not Creating A Culture of Accountability
This is a blind spot that has to do with the culture of leadership within your organization. It is easy to ask, “well why aren’t they doing x, y, and z,” but maybe the real question to ask is, “what is the example that is being set within our organization”? Your team will follow your example as a leader, so it is very important that the expectations that are being set for them, are also being set for yourself. The next step in creating a culture of accountability involves setting up benchmarks. This means having check-up points along the way. Lastly, creating a culture of accountability involves a very heavy word: consequences. If there are no consequences for people not meeting the expectations that have been clearly communicated to them, then they won’t have any real reason to ever get anything done.

Blindspot #5: No Common Sales Language
The sales department, the revenue generating area of your company, needs to be a well-oiled machine for anything else to work. How do you check for this blind spot? How do you know if your sales team(s) understand each other? You have to make sure that a common language is being used. This doesn’t necessarily go right to the use of a CRM. That is part of it. This means that every person in the sales department (or multiple departments) should be able to tell you fluently what your sales process looks like. This allows for the ability to measure and track, which gives more accurate insight to where you have been successful or unsuccessful in sales.

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