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Gerry Weinberg & Associates, Inc. | Southfield, Michigan

Greg Coyne

Building a strong culture within an organization is crucial for success. One effective way to do this is by using Sandler leadership strategies.

You, as a professional, strive for constant success. You do it through time management, conditioning yourself with the right habits, and looking to do the right behaviors at the right time. Whether you are in sales, run a call center, lead a business, or coordinate a team, understanding what you are doing, and having the time to do it, is essential for you and your team.

If you are like many people, this year has thrown a wrinkle into plenty of companies, businesses, and people’s plans. You put together your goals to make 2020 an amazing year. Now you’ve had to pivot. This doesn’t mean that you can’t cash in on your goals because the world has changed.

Summer signifies the smell of fresh-cut grass, family picnics with hot dogs, and ice cream left on children’s faces, the sight of sunsets over the lake, and the crack of the ball on the bat.

We are at the mid-year point of 2020 (hard to believe, right?). One of your goals for this year may have been to attend more networking events. However, your goal may have been sidetracked by stay-at-home orders or canceled events.

Have you received a call recently from a client or an advisor asking, “How are you doing?” or worse—you were the one making the call?

Customer Care is an essential part of every business, but arguably it is one of the most under appreciated. People are dealing with external and internal (fellow employees) clients daily. If you can’t handle them, your position with a company will be short lived.

I hear them all the time—in class and outside in the real world. 30 Second Commercials or Elevator Pitches are all over the place. It really isn’t hard to give one. The problem is sounding like everyone else.

Don’t spill your candy in the lobby! Most people have not heard this phrase before, so you’re probably thinking “what the heck does that mean?”. Sandler rule #2: Don’t Spill Your Candy In the Lobby, speaks to one of the biggest mistakes salespeople often make. Another term to sum this concept up is one that might be more recognizable to you. Does word vomit ring a bell?

A few weeks ago, I talked about using Sandler rules to sell more. Now I’d like to use them to help lead your teams. There are hundreds of Sandler Rules—not just the ones you see in the books. These are my two favorites from a leadership perspective. As I’ve stated before--these can be used not only in the professional environment, but in your everyday life, outside of the workplace.