You never have to like prospecting, you just have to do it -Sandler Rule #7

Have you ever put off your prospecting tasks…and faced an income crisis as a result?

• Focus on the end result.
• Prospecting is a selection process.
• Cast your net.

Prospecting is simply the act of finding prospects- those who need your product or service- while they are hiding in a sea of suspects. You must keep your focus on that goal: finding prospects.