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Gerry Weinberg & Associates, Inc. | Southfield, Michigan

Sandler Rules

Here are some of the Sandler Rules straight out of the book from David Sandler adapted by Dave Mattson, Sandler CEO. 

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You Have To Learn To Fail, To Win

Don't Spill Your Candy In The Lobby

No Mutual Mystification

A Decision Not To Make A Decision Is A Decision

Don't Buy Back Tomorrow The Product Or Service You Sold Today- Sandler Rule #6

You Never Have To Like Prospecting, You Just Have To Do It- Sandler Rule #7

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When Prospecting, Go For The Appointment- Sandler Rule #8

Develop A Prospecting Awareness- Sandler Rule #10

Money Does Grow On Trees- Sandler Rule #11

Answer Every Question With A Question- Sandler Rule #12

No Mind Reading- Sandler Rule #13

Never Help The Prospect End The Interview- Sandler Rule #19