The Sales Effectiveness and Improvement Analysis is a collection of information about your company’s sales organization. It looks at your sales organization as a single entity. Using the information collected from the individual evaluations, the Impact Analysis reveals the hidden problems of which you weren’t aware, weaknesses common to your salespeople, problems with your hiring criteria, business being lost as a result of the problems and suggests changes that must be made to your sales management systems. In addition, the overview shows which salespeople can be performing two or four times better and what you must do in order to help them reach their potential.
